Everyone has a special place they visited as a child, if you ask them. It's etched in their memory. Some may remember a library, game arcade or bookstore. Others might recall a baseball diamond or bookshop. Growing up in Western Massachusetts in the 1990s, Jay Carlson's video rental store was his center of universe.
Before Netflix, before streaming, and before DVDs. Videocassette players were the pinnacle of consumer technology. Jay, a 12-year-old, would meet his friends and neighbors at the rental shop. He'd hear about a movie that was not to be missed and talk up some of his favorites. It was social media even before it was invented.