Share Creators wants to solve asset management mess for game developers
Finding a product-market fit isn't always easy, but when you are the end-user experiencing a real pain point, the solution might be more obvious. That's the case for newly-funded Share Creators, a…

It can be difficult to find a product-market match. But, if you are an end-user who is experiencing real pain, it might be easier. Dropbox was founded in 2007, the year that the first iPhone was released. It marked the beginning of the mobile revolution. Liu says that despite her handsome income from a consulting firm, the fundamental method of data storage has not really changed ten years later. She saw an opportunity when China tightened its grip on the domestic gaming industry. This drove Tencent, NetEase and other rising developers like MiHoYo, to expand abroad. She says that although it took some time for raw material to be downloaded by companies, we had only four weeks to complete a project. Anybody who has managed a media company knows how frustrating it is to look for an asset that's lost in the ever-changing server. Although there are many digital asset management tools available, few of them are capable of handling large-sized 3D assets. Liu claims that Share Creators can transfer files up to several hundred gigabytes and view them on the cloud. This is a feature that many file-sharing platforms lack. Developers won't need to worry about creating a consistent file name system. Share Creators uses AI to recognize images and tags them so that users can search for assets using keywords such as 'grass'. The platform also makes remote collaboration a key feature, just like other creative tools that compete against Figma. Liu reports that Share Creators went live one year ago and has received 200 sales quotations in the past month. Liu reports that the platform has been used by 20 of China's most prominent gaming companies to manage their media assets. Three major accounts pay more than $200,000 per year for customized and privately deployed services. Big companies may be reluctant to upload their valuable art assets to third parties, so the platform also supports private hosting. China's startups are ensconced in bureaucracy and have to give up their mainland dreams.