Advent international is in talks to purchase a key business product of this data company nielsen, in a price that would appreciate it at about $2.9bn, according to a couple acquainted with the problem.

The us-based exclusive equity team is looking into obtaining nielsens worldwide connect unit, which monitors product sales of customer goods. it isn't obvious whether a formal provide has-been made and the folks cautioned there ended up being no certainty a deal would continue.

Such an exchange would efficiently break nielsen into two. the company at this time comprises two devices, worldwide connect and global media, which gives information on media consumption including television ranks. advents interest is in the previous, which offers data on consumer goods expenditures to stores and makers.

Advent and nielsen declined to comment.

Nielsen, which can be listed on the brand new york stock-exchange, has a market capitalisation of $4.7bn and net debt of $8.7bn. its stocks have tumbled considering that the beginning of the coronavirus pandemic, falling from just as much as $22 in belated february to $13.25.

The organization has been reviewing alternatives for the machine for a while. nielsen said in november a year ago it was likely to spin-off international connect into an independent publicly traded entity. the business was under pressure from hedge investment elliott management which purchased a stake in 2018.

Nielsen has been in exclusive equity arms prior to. a small grouping of buyout organizations including blackstone and hellman & friedman, alongside carlyle, kkr yet others, took it private in 2006 and indexed it in 2011 with total financial obligation greater than $8bn.

Shares in nielsen was more than 3 percent reduced in mid-day trading in nyc, before changing training course and ending a single day 5.4 per cent greater.