in a few Japanese businesses, the muttering ranks refer to the founder-president behind his back as kamisama: god. As the deity many years, based on that custom, their divine status and infallibility rise. Even if he begins to make mistakes.

not absolutely all founders deserve the name. But Masayoshi Son, the irrepressible president of SoftBank and its totem through rounds of heart-stopping threat and fabulous incentive, has been Japans archetypal kamisama for many years. He's led, prompted and been worshipped. Staff follow his pronouncements in atomic detail and perform them with bottomless zeal. And, to support their adherents trust, he has got performed miracles: his $20m financial investment in Alibaba, today worth about $140bn, is probably the biggest in tech history.

All this work might help explain the reason why Mr Son, while he admitted recently into the worst loss in SoftBanks record plus the failure of a number of their many cherished visions, contrasted himself to Jesus Christ. Such as the son of Jesus, he told surprised people on a call, he was misunderstood. But time, he said, would show the true worth of his investments.

beneath the most useful of conditions, say Mr Sons staff, arrangements for quarterly earnings presentations draw out the essential hostile form of Japans second-richest billionaire. The activities tend to be minutely orchestrated: he has a pixel-perfect image in his head of what must appear on display and demands tight rehearsals that can run a complete time. The term no, on these occasions, is certainly not part of their staffs language.

These are not the best of conditions. Covid-19 has damaged life, companies and entire business designs. Regarding Mr Son and SoftBank, the pandemic features knocked away the struts of enthusiasm, optimism and charisma upon which every great visionary really stands. He has managed, with unprecedented share buybacks and a promised $41bn sale of possessions, to enhance SoftBanks share price to rally 71 per cent through the March reduced far outperforming the standard Topix list. Nevertheless the magic, state some people, is lacking. SoftBanks bold $100bn Vision Fund has experienced $18bn in unrealised losings, led by hefty blows to flagship investments in WeWork and Uber.

During a presentation individual from the telephone call, Mr Son revealed slides of SoftBanks different tech unicorns ascending a hill. Next slip, many of all of them had dropped, broken-legged, towards the base for the area of coronavirus. Some, pledged Mr Son, would grow wings making it over the chasm. But he additionally predicted that 15 of the 88 Vision Fund start-ups will go bust and refused to exclude more losings in an extra trend of infections. In the years ahead, nobody knows just what will take place, he stated.

Investors believed he looked like he was floundering. Some requested whether he nevertheless deserves the faith many have actually positioned in him.

The child of second-generation Korean immigrants to Japan, Mr Son has defied doubters prior to. He found their spouse while their studies at the University of California, Berkeley and used money from offering a patent for a digital translator to Sharp generate a Japanese net organization. In the ensuing years he embarked on a dizzying array of discounts, including his 1999 Alibaba share together with $31bn purchase of chipmaker Arm Holdings in 2016.

Now the 62-year-old is under great pressure, from activist investor Elliott control as well as others, to produce another miracle. An inveterate traveller just who familiar with separate their time taken between Tokyo, Dubai, Silicon Valley and points in between, Mr Son guaranteed investors recently which he would-be much more cautious. That term alone rarely related to Mr Son shows just how hard the pandemic has actually struck.

The strain is showing in many locations. After thinking about taking SoftBank personal in March, Mr Son was persuaded by their professionals to check out attempting to sell off possessions including stakes in T-Mobile US, Alibaba and SoftBanks domestic telecoms business. The Alibaba founder Jack Ma, a close ally, resigned from SoftBanks board, the third reduced a high-profile director lately. There are also signs of instability inside Vision Fund, led by former Deutsche Bank investor Rajeev Misra. That company ended up being set-up with inner confrontation in its DNA. That'll have worked prior to, however it is getting less well-suited to those unusual times. We realize that there are a number of people within who want to escape, states one external adviser to SoftBank.

men and women near to Mr Son say the pandemic has remaining an even deeper personal level. The father of two daughters, he changed into an anti-nuclear activist after the Fukushima Daiichi catastrophe in 2011. Today he has got gone back to Twitter after a three-year silence, devoting much of their private amount of time in finding masks and gowns for frontline doctors when he is not on video conferencing calls with his lieutenants.

To some people, the Jesus comment was clumsy, but inaddition it provides a glimpse to the pysche of a man whoever success has actually constantly depended on customers and people revealing their expansive vision. The prosperity of his next work may hinge more on his powers of leadership than on their abilities as a dealmaker. Hence may force him to take back full control over the Vision Fund. One could argue that Mr Son has actually stepped away excessively, says Richard Kaye, a portfolio supervisor at Comgest, a SoftBank shareholder since 2013. It could be good if Mr Son intervenes much more.

A day after revealing the historical $13bn loss, the humbled kamisama tweeted: the explanation for failure falls completely with me, maybe not the outside. It is impossible ahead until we admit that.