Virgin Atlantic is rushing to find brand-new investors next month in an ongoing process which could lower the 51 percent share held by billionaire president Richard Branson.

The Financial occasions disclosed last week that airline had employed investment lender Houlihan Lokey to consider private money options following the British federal government rejected its preliminary submission for 500m of condition aid, unimpressed by its failure to first seek investment in other places.

Houlihan has approached more than 100 potential investors, with all options on the table, based on anyone acquainted the situation. This might feature loans, equity or more complex economic frameworks, and could reduce Sir Richards majority stake.

But Virgin Group said it had been maybe not trying to sell the airline outright: Richard in addition to Virgin Group tend to be dedicated to the airline as they are not looking to offer Virgin Atlantic. They acknowledge that further financial investment will likely to be required to replace the total lack of revenue because of Covid-19 and so are dealing with Houlihan Lokey to approach personal investors towards investment possibility.

Private equity groups, sovereign wealth resources and hedge funds were the type of Houlihan had approached, based on another person near to the process.

About 50 have requested more info and will also be delivered more detail on Virgin Atlantics business plan, development initially reported by the Sunday Telegraph. In accordance with anyone familiar with the discussions, these people will now have another week to convey additional interest.

Sir Richards keeping business is within talks with Virgin Atlantic as well as other businesses into the group about waiving or deferring the royalty costs they pay to utilize the Virgin brand name. It has in addition identified about $250m in money and opportunities, such as for example its venture arms stakes in businesses including Pinterest, Square and Twitter, that could be sold plus the resources reallocated to the flight as well as other team businesses needing capital.

The developments come after a dramatic few days for Sir Richards group which saw Virgin Australia, for which it is the owner of a 10 % share, collapse into voluntary administration on Tuesday only hours following the Brit billionaire stepped up their pleas for condition help for air companies.

Sir Richard pledged to mortgage his home and luxury holiday resort on Necker when you look at the Brit Virgin isles. One individual acquainted with their plans stated he previously perhaps not done this but would instead redirect the profits of a modest mortgage which he had removed ahead of the crisis to grow their resort properties.

The airlines discussions utilizing the UK government carry on, but it is focusing on its find personal financial investment, wishing that will let it show it has actually a viable medium-term business strategy and get a more sympathetic hearing.

Delta Air Lines, the united states provider that has 49 percent of Virgin Atlantic, has meanwhile verified that it cannot help Virgin. a cap on foreign ownership stops it from increasing its shareholding and it's also centering on unique finances after receiving $5.4bn from a US federal government bailout.

Asked about its worldwide partnerships, including Virgin Atlantic, Aeromxico and LATAM, Delta chief executive Ed Bastian told people the other day: We're maybe not able to be making any monetary obligations to virtually any of those.

Delta had no curiosity about cashing out of its worldwide endeavors, he stated, but he predicted that intercontinental vacation would take longer to recover than domestic demand.