Anheuser-Busch Executive Takes Leave After Transgender Influencer Was Featured on Beer Can
Bud Light's vice president of marketing, Alissa Heinerscheid, is being replaced by another executive.
Anheuser-Busch’s partnership with transgender activists prompted a social media movement to boycott Bud Light. Photo: Daniel Acker/Bloomberg
Anheuser Busch InBev SA announced that the executive responsible for a Bud Light partnership with a transgender advocate will take a leave of absenteeism and be replaced by a new executive.
Alissa Heinigerscheid, vice president of Bud Light's marketing, was criticized by some customers and media outlets for the company's choice to send a Bud Light with her picture on it to transgender activist Dylan Mulvaney.