3 Ways Innovative Partnerships Lead To Greater Global Sustainability
The time for a sizable uptick in global sustainability is now. Thankfully, innovative business partnerships can help — take action today.
Now is the right time to see a significant increase in global sustainability. Sustainability is a key component of today's business world. A survey conducted in April 2022 found that almost 80 percent of Americans consider sustainability to be a factor in their buying decisions. Similar percentages of retailers feel that sustainability has helped them increase customer loyalty. Implementing sustainability practices can be difficult. Harvard Business Review research has shown that leaders who try to implement sustainability are often not equipped for the task. They find that their organizations lack the necessary skills and metrics. These are internal problems. The sustainability distress call comes from within the house. Global sustainability efforts can be hampered by lack of alignment, knowledge and skills as well as insufficient KPIs. As with many other aspects, partnerships can be a powerful tool for promoting global sustainability. To increase global sustainability, a business should evaluate its existing partnerships and those of potential partners to assess their environmental impact.
McDonald's is one company that has a significant impact on its supply chain. Partnering with sustainable packaging suppliers was one of the company's first wins in sustainability. By 2021, 82.7 per cent of McDonald's primary packaging and 96.8 per cent of its primary fiber packaging are made from recycled or certified materials. The golden arch has set a goal to use 100% certified, recycled or renewable material by 2025. The Environmental Defense Fund reported that McDonald's' efforts in this area have not only been good for the environment, but also saved the company approximately $6 million annually. The fast-food giant is not the only one that prioritizes sustainability. McDonald's started working with the Marine Stewardship Council and suppliers to improve fishing practices in 2011. The MSC declared that McDonald's USA had become the first and only international restaurant to offer MSC-certified fish in every U.S. locale for more than five years. The company now works with industry partners and suppliers to address the many challenges facing the beef industry. Clearyst president and co-founder Chris Robinson is an example. His company's tech platform is designed to assist businesses in their sustainability efforts, he explained. It can be difficult to execute a sustainable vision, especially when you have other responsibilities. As a partner, our goal is to help businesses understand how they can make improvements in key ESG areas such as employee wellness, energy saving and green IT policy. These partnerships can provide valuable insights that help organizations fine-tune environmental efforts. Data processing is an important part of this process. It allows organizations to track their effectiveness. After a three-year partnership, the two organizations launched this marketing campaign. The sustainability partners were not content to just adopt these initiatives and call it a day. To foster global sustainability, you don't need to partner with every company in your industry. Customers are increasingly evaluating brands' sustainability before making buying decisions. This will encourage others in your industry to follow your lead. These partnerships can make a difference in corporate and consumer behavior by partnering with eco-minded suppliers and logisticians, or using experts to improve your internal sustainability initiatives. Your business and your partners will make a significant impact on sustainability.